Digital
Series

The CJU20 Digital Series kicks off with a keynote from Mayuresh Kshetramade, CEO of CJ Affiliate. Mayur will reflect on recent events that have had a profound impact on the marketing industry and how the affiliate channel and CJ specifically has responded to help brands meet changes to consumer demand. He will share what we’ve done to deepen partnerships with our clients and how we are positioned to lead them through the rest of the year and into 2021.  

The emergence of a global pandemic has underscored the need for a business plan that can react quickly to unexpected shocks. In this panel, you will learn how fellow marketers responded to abrupt changes in their businesses, the strengths and skills sets they’ve developed through the process, and a look into how they are thinking about their businesses’ future in the months ahead.

The recruitment of new, diverse publishers is critical to get your brand in front of more customers throughout the path to purchase. Over a five-year period recruited publishers generate 60% of a program’s revenue. This training lays out three strategies to diversify an advertiser program to expand reach and achieve long-term growth—and how CJ’s new publisher recruitment tool, Partner Discovery, makes that possible.

Attendees will learn:
? How to reach new audiences by looking beyond the “traditional” publisher promotional methods
? Why upper funnel reach via influencers and review sites are an important part of diverse programs
? Ways to effectively manage incentives to influence consumer behavior

Curious to know what the most successful publishers do to secure a new partnership? This training shares what advertisers really need to hear before saying “yes” and examines the most common obstacles. Delivered by members of the CJ Publisher and Client Development team who have been in “the room where it happened. ”

Attendees will learn:

• Why “talking the talk” is so critical when speaking to prospective advertisers  
• Successful ways to hone and communicate your affiliate elevator pitch to reach the widest array of potential partners
• The critical, attention-grabbing elements of any communication you send to advertisers

You have burning questions; CJ’s senior leaders have answers. In the tradition of Reddit’s “Ask Me Anything” series, this panel session will address questions submitted by attendees. Don’t miss this opportunity to hear industry takes from the fearless team that lives and breathes CJ’s product development, network quality, client teams, global initiatives, and publisher growth.

As a digital advertising network, CJ has seen firsthand how privacy-focused tracking changes affect our clients and the rest of the digital ecosystem. New technologies and policies that set higher standards for user privacy and data protection have driven sweeping changes in the online advertising industry. If you’re wondering how to best navigate this changing landscape, which has made measurement more difficult, you’re not alone—both advertisers and publishers will benefit from this session. Angela Ballard, CJ’s lead Product Manager focused on tracking, will clearly explain how marketers can prepare for a privacy-focused future and how CJ has shifted its approach in a few key areas to support our clients.

There are many new factors for publishers to consider heading into the peak shopping season and this session addresses them head on. Senior member of CJ’s Publisher Development team will focus on important industry trends CJ has been tracking and share ideas on how publishers can remain agile and effective while navigating the space where holiday shopping and COVID-19 intersect.

Attend this session to learn how to best position the affiliate channel and garner a greater share of your organization’s marketing spend and investment. This training shares the most persuasive points that will help decision makers in your organization really understand the channel’s opportunity and value. This training is based on first-hand knowledge of what works in terms of setting affiliate up for greater, long-term investment.

Attendees will learn:

• Ideas for tailoring your affiliate message to different stakeholders in your organization
• How to use the affiliate channel’s strong lifetime value and incrementality metrics to overcome objections
• What other brands achieved when the affiliate channel was successfully positioned

How can affiliate marketing make better progress on diversity, equity, and inclusion? This engaging discussion with leaders from across the digital ad industry will shed light on how they are navigating today’s heightened discussions on systemic racism, how to lead teams to do the same, and ways we can all drive meaningful and lasting change. This conversation will inspire you to initiate change within your own spheres of influence, whether in your organization, team, or personal life.

The CJU20 Digital Series kicks off with a keynote from Mayuresh Kshetramade, CEO of CJ Affiliate. Mayur will reflect on recent events that have had a profound impact on the marketing industry and how the affiliate channel and CJ specifically has responded to help brands meet changes to consumer demand. He will share what we’ve done to deepen partnerships with our clients and how we are positioned to lead them through the rest of the year and into 2021.

The emergence of a global pandemic has underscored the need for a business plan that can react quickly to unexpected shocks. In this panel, you will learn how fellow marketers responded to abrupt changes in their businesses, the strengths and skills sets they’ve developed through the process, and a look into how they are thinking about their businesses’ future in the months ahead.

Attend this session to learn how to best position the affiliate channel and garner a greater share of your organisation’s marketing spend and investment. This training shares the most persuasive points that will help decision makers in your organisation really understand the channel’s opportunity and value. This training is based on first-hand knowledge of what works in terms of setting affiliate up for greater, long-term investment.

Attendees will learn:

• Ideas for tailoring your affiliate message to different stakeholders in your organisation
• How to use the affiliate channel’s strong lifetime value and incrementality metrics to overcome objections
• What other brands achieved when the affiliate channel was successfully positioned

There are many new factors for publishers to consider heading into the peak shopping season and this session addresses them head on. Senior members of CJ’s Publisher and Client Development team will focus on important industry trends CJ has been tracking and share ideas on how publishers can remain agile and effective while navigating the space where Q4 shopping and COVID-19 intersect.