The way a green coffee bean is roasted directly affects the flavors you'll taste in the cup. Stopping a roast at specific times imparts very different characteristics of the coffee's flavor. We feel that each pound of coffee we roast should be crafted to meet the desired flavor of our customer. Therefore, while we provide a recommended roast for each bean we carry, you should never feel constrained by our opinion. Feel free to experiment.
We highly recommend our customers order coffee as whole bean, grinding only as much as is needed for a serving. The reason is simple—freshness. Our beans are packaged with in bags equipped with de-gassing valves that allow the carbon dioxide to escape and prevent oxygen from entering. But once the bag is opened, freshness and flavor begin to diminish. Whole beans will maintain their freshness for about a week. Coffee that is pre-ground will lose flavor much more quickly.
However, a true coffee lover knows that a proper burr grinder can be an expensive appliance, so Aduro Bean does offer our customers a choice of grinds, all processed on a slow rpm light commercial burr grinder.