Fair Trade is the best way to promote workers' rights, protect
the environment and sustain the ability of local producers to meet
the needs of their communities. It’s also the best way to get a
really good cup of coffee. Everyone wins!
Fair Trade has become an effective economic tool that allows
small, family farmers in developing countries direct access to international markets. Fair Trade guarantees the farmers a“fair price” for their coffee beans and helps growers establish relationships with US importers.
Able to market their own harvests, these farmers are able to
earn incomes that allow them to keep their land, improve
quality of life for their families and communities and invest in
quality of their product.